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The web site states the following, "What is a cold sore? Treating a cold sore." I noticed that the web site said " Caused by the herpes simplex virus, cold sores often appear as blisters around the lips and mouth." They also said " They lie dormant in your system until you get run down or something triggers an attack. The earlier you treat a cold sore, the better. The best time to start treatment is when that tingling sensation first happens;, before any visible sign of a cold sore appears. If you miss it, dont worry. Its not too late! What is a cold sore? What are the symptoms?." The meta header had zovirax as the first optimized keyword. This keyword is followed by zovirax products, zovirax antiviral cream, and zovirax cold sore antiviral cream which isn't as important as zovirax. The other words zovirax.com.au uses is how zovirax works. antiviral active ingredient is included and could not be viewed by search parsers.